Lisa Borromeo Checchio, Vice President
Brand Marketing, Wyndham Hotel Group
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a person’s decision to choose one person or product over another.
Branding is the representation of you/your organization (in person, print, social media). Branding is who you are that differentiates you.
Ms. Borromeo Checchio will answer questions such as:
What is the first thing to thing about when establishing a brand identity? What is Emotional Branding? How does a brand stay relevant without losing its audience? How can you change your personal brand?
BOMA MEMBERS $97.00
BOMA Wait Listed Members $125.00
5:30pm Registration + Networking Hour
Dinner + Program 6:30 - 8:30